Maximising ROI with Canvas Bags Wholesale

 Canvas bags wholesale are your next strategy

Canvas bags wholesale, as an investment for small businesses, making any kind of investment can be the same as entering into uncertain waters. However, making a purchase of canvas bags wholesale can be a bold strategic move that maximises your business’ return on investment (ROI). But why this particular bag? Canvas bags can offer small businesses a versatile and eco-friendly bags solution to market their business and serve as a practical gift or hamper for their customers.

So how can you get started with maximising your business ROI? To aim for the highest possible returns on your eco-friendly investment, you need to approach your purchasing strategy with a well-thought-out, long-term strategy that is tailored to your business, your industry, and your customers. You could try to follow the same strategy as a larger business that you’re a fan of and see having lots of success, but they may be in a completely different industry to you, target different customers, and have a larger budget.

Not to worry small businesses! BIDBI is here to provide you with some advice on how your business can get the most ROI on an investment in wholesale canvas bags.

Why canvas bags?

Before we get straight into putting together your strategy, let’s look at why canvas bags in particular are a valuable investment for your business:

They have an eco-friendly appeal! Both businesses and consumers have a growing awareness of the environment and how their actions can impact it, both negatively and positively. Trends are showing that more and more consumers each year and more likely to support a business that offer sustainable solutions and products. Eco is finally trendy, and canvas bags can be used and reused again and again, they are biodegradable, and are a green-alternative to single-use plastic bags you still find in supermarkets.

Canvas bags are also durable, made of a strong material that can withstand the usual wear and tear of everyday life. Whether you’re taking them into an office space, packing them in your suitcase to take on holiday for beach days, or taking them with you to the shops for your weekly shop. These bags are long-lasting and a reliable green alternative option for everyday use.

Canvas bags offer another channel to getting your brand into the world. Customising canvas bags with your business logo or with a fresh new design for your business transform your bags from reliable, eco-friendly bags into walking advertisements everywhere they go.

Finally, canvas bags can be used for many uses! You can use them for shopping, travel, work, as promotional giveaways for competitions which all make them appealing to a wide audience. We’re highlighting this bag for you in particular because of its mass appeal for a range of people, events and occasions, and their continuous use.

Maximise the impact of your canvas bags with customisation!

Purchasing canvas bags wholesale isn’t the extent of our strategy today as we’ve mentioned above, so now we’re going to look at how you can use your canvas bags as functional items and effective marketing tools.

Brand, Brand, Brand! You don’t need much to create a simple and effective promotional canvas bag but you do need a few things. Your logo is the identity of your company and usually what consumer think of first when they think of your brand. That’s why it’s important that your logo is prominent on your bag so that the world can see it. Your brand colours also play a part in this too. If your logo incorporates your brand colours, then that’s two birds with one stone. If for some reason you have chosen to create a design where your logo does not include your brand colours, your brand colours should be incorporated in some other way in the design on your canvas bags.

Your design should be eye-catching and trendy! Less so because you might look a bit embarrassing if you base your design around a trend from 2011, and more so if your design is trendy and appealing – people will want to use your canvas bag more and more. You may be able to work with your design team if you have one, a close friend or family member who has some design skills, or why not collaborate with a local designer to really boost your community collaboration efforts?

Why have a canvas bag when you can have a Swiss Army Canvas Bag (…sort of)? Everyone loves a canvas bag, and as you’ll find out with your new canvas bags wholesale campaign, you’ll love them too. But what do consumers love more than a bag? A bag that has practical features to elevate your bag just that extra bit. If you like the look and you think it works with your design, consider adding features like extra pockets, zippers, and reinforced handles. If you’ve had a look at the canvas bags available wholesale but don’t find one that matches with what you need. You could consider using a bespoke design service that fits your requirements exactly.

Once it’s gone, it’s gone! Creating exclusivity with your consumer is a proven way to create a sense of urgency that gets people flocking to your online store or shop door. Introduce a limited-edition design with a season theme to tie into Spring, Summer, Halloween, or the anniversary of your business, and encourage your customers to purchase them before they are gone, gone, gone!

Marketing strategies to boost your ROI

Now that we’ve covered why a canvas bags wholesale campaign should be your next move, and how best to customise your bag to make it catch those eyes on the street; let’s look at how you can practically increase your ROI with various marketing strategies.

Promotional events and giveaways

If you host events throughout the year or attend trade shows, giving your guests or potential clients something to take with them is a great way to continuously advertise your business to them after the event has ended. Also, people love getting something for free! It makes them feel valued and appreciated – and who doesn’t love getting stuff for free?

You could also host contests and introduce a customer loyalty programme. Run your contest on social media and invite your followers to win a customer canvas bag. Done effectively, this will increase engagement and invite new followers to your profile if you reward followers with extra entry tickets if they share with a friend. Or introduce a customer loyalty programme to offer exclusive canvas bags for returning customers to your business. This will grow a sense of community with your loyal followers and show that you appreciate every one of them for coming back to you!

Retail Sales

A major aspect of business is offering a product or service to generate profit, and you can do that through a number of ways with your canvas bags wholesale strategy. You could purchase canvas bags wholesale and sell them as part of your new product line. Whether you have an online store or a shop on the high street, selling canvas bags can become an entirely new revenue stream for you and your business.

You could also create bundles or offer your canvas bags as a gift when making a purchase. Bundles are a great way to boost the perceived value of what you are offering, as well as encourage a higher spending for your consumers. As we mentioned before, everyone loves getting things for free! So, offering canvas bags as a free gift over a certain order amount can incentive your customers to purchase more with you to reach that certain amount and bag themselves a free canvas bag.

Monitoring and Measuring ROI

We’re almost at the point where you can put your canvas bag wholesale plan into action, but first we need to understand how we can measure the success of your investment and the ROI.

Setting Clear Objectives

Define clear goals – Setting goals of what you want to achieve with your canvas bags wholesale initiative is the best way to measure your success. Do you want to increase brand awareness, boost your sales, enhance customer loyalty, or a bit of all three?

Setting Key Performance Indicators (KPIs) – Now that you have your goals, you need a way to measure them. If you want to boost brand awareness or customer loyalty, you could measure this by the boost of social media engagement or website traffic you receive after promoting the canvas bags. If you want to boost sales, you could measure the number of canvas bags you distribute and the profit you receive from them.

Tracking Metrics

You’ve got your goals, and how you’ll measure them. The next part of your canvas bag wholesale strategy to maximise your ROI is understand how you will track all of this data. You could jot everything down on a notebook and pen, or you track your analytics using easy to use, but sophisticated analytic systems.

 You can monitor sales data, customer feedback and engagement, and marketing analytics through a CRM system such as Hubspot. These are used by businesses large and small around the world to consolidate all of the information important to the running and success of their business, and feed into one system where everything can be managed for them.

Adjusting Strategies

With your canvas bag wholesale strategy in place, after a week, two weeks, or even a month, it’s important to review your strategy and make any necessary adjustments needed to continue its success or review areas that are not working as you’d like. You should be regularly reviewing and analysing the data you receive based on your goals and metrics to see if you can identity any positive or negative trends. How can you replicate positive trends, and how can you mitigate any future negative trends?

Practical Tips for Small Businesses

Hopefully we’ve given you enough information and support to get you inspired on how a canvas bag wholesale marketing plan could change your business forever and maximise your ROI. Let’s look at some practical steps you can take as a small business to ensure your canvas bag wholesale initiative is successful:

1. Start small: As confident as you might feel after reading this canvas bag blog, you should start with a small order to test your plan, test your audience, and get feedback you can put towards a future campaign before purchasing larger quantities.
2. Engage with your community: If your budget allows, reach out to and collaborate with professional, local designers to create eye-catching and professional-looking canvas bag designs.
3. Engage with your customers: When someone places an order for your canvas bag or they get one as an added bonus for ordering with you, encourage them to share pictures on social media. Keep an eye out and make sure to like, share, and comment on those posts to grow your community.
4. People love variety: Give your customers options, people love making choices. Offering a range of bag styles and designs will make sure you appeal to a wider variety of customers.
5. Keep an eye on your inventory: Keep track of inventory levels to avoid overstocking or running out of popular designs. This should also help you keep an eye on which canvas bags are selling the best so you can order more, and which one’s aren’t doing so well so you can make a decision on restocking them or not.

That’s all folks!

We hope that our canvas bag wholesale blog has given you same ideas and inspiration so you can input them into your business, and maximise your ROI!

How can BIDBI help?

Here at BIDBI, or Bag It Don’t Bin It, we are the sustainable and eco-friendly cotton tote bag printing specialists and have been since 2007. We’ve worked with brands from all over the world to deliver trendy promotional solutions that don’t cost the Earth. Now, we’d love to work with you!

For any and all promotional product needs, trust BIDBI to put sustainability first. You can reach us by emailing us at info@bidbi.co.uk, by telephone on +44 (0)114 272 1201, or by visiting our Quote Request Form and we’ll get back to you based on your requirements as soon as we can.

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